Network Facts

Overview

Business News Network (BNN) is Canada's only all business specialty channel.
The network was licensed by the Canadian Radio-Television Telecommunications Commission in 1996 and began broadcasting in 1999.
The network's programming originates from a new broadcast centre on King Street in downtown Toronto.
BNN operates bureaus located in London, New York City and Calgary with remote locations in Vancouver, Ottawa, Montreal and both at the Toronto Stock Exchange and in the newsroom of the Globe and Mail.

The centrepiece of the network's programming is its comprehensive real time coverage of global market activity from a Canadian perspective. BNN provides constant on screen ticker information from all major Canadian, U.S. and international stock markets.
Business News Network also specializes in company profiles, economic forecasting and analysis, segments on personal finance and interactive features that involve viewers.
BNN regularly covers important corporate announcements as they happen including news conferences, annual meetings and key trade shows.
BNN employs the strongest Canadian team of business anchors, reporters and analysts. Many of BNN's on-air personalities had successful careers in business, financial planning and economics prior to entering television.

BNN is able to capitalize on its relationship with the Globe and Mail through editorial and sales vehicles. BNN regularly draws on the expertise of Report on Business writers and is able to sell customized multi-media packages to advertisers involving the Globe and Mail, Report on Business Magazine and web sites such as globeinvestor.com and globefund.com.

From its broadcast centre in downtown Toronto, BNN's signal is delivered by fibre optic lines to CanCom's facility in Mississauga where it is uplinked to Canada's Anik E-2 satellite and distributed on the KU-band.
Business News Network is received by over 4 million Canadian households through cable, direct-to-home satellite and wireless services. The network's estimated weekly reach is 4.3 million.

BNN is viewed primarily by managers, owners, professionals and executives in the 25-54 age category.
Key viewership groups include:
- Professionals and executives in the banking, investment and insurance sectors;
- Active, high net worth investors; and
- Self-employed entrepreneurs interested in staying in touch with the business world.
The network's male/female split is 60-40 and over 85 per cent of viewers have some university education.
More than 50 per cent of BNN's viewers have annual household incomes of $75,000 or greater.
BNN is unique in that close to half of its viewing audience watches the network while working in an out-of-home environment, a viewing base not measured by traditional in-home meters.